Black Friday Strategies in Pharma E-retail

Every November, Black Friday presents a high-stakes opportunity for brands to captivate customers and boost sales. To prepare for this year’s campaigns, we analyzed last year’s data from key pharma e-retailers, revealing valuable insights into promo strategies, discount dynamics, and inventory management. Download our report to see how brands like Avène, Clinique, and Filorga performed and gain actionable takeaways for your own Black Friday success.