Brandquad: The Pioneers of Product Experience Management

How one platform transformed the way brands manage products in the digital age

Managing product information across multiple channels used to be chaotic. Different images on marketplaces and your website. Outdated descriptions on retail partners. Conflicting specs on different platforms. This fragmented approach confused customers, increased returns, and cost brands millions in lost revenue.

This is why Product Experience Management (PXM) emerged—and Brandquad pioneered the approach that changed everything.

The Problem: Disconnected Product Data

Marketing teams stored assets in one system. E-commerce teams pulled data from spreadsheets. Technical specs lived in the ERP. Each channel received manually updated content.

The result? Customers saw different product descriptions on your D2C site versus marketplace, conflicting specs on retailer platforms, and abandoned carts due to confusion — damaged brand trust followed.

The Solution: Three Revolutionary Pillars

1. Centralize & Enrich

Brandquad unified PIM (Product Information Management) and DAM (Digital Asset Management) into one native platform. This creates a “golden record”—one single source of truth linking SKUs, specifications, images, videos, and marketing content.

2. Syndicate & Contextualize

Amazon needs five bullet points. Your website needs narrative descriptions. International retailers need localized specs and metric conversions.

Brandquad’s intelligent syndication automatically transforms your master data for each channel. Rules-based distribution ensures perfectly formatted, channel-appropriate content—no manual work required.

3. Analyze & Optimize

This separates true PXM from traditional PIM systems. Brandquad includes integrated Digital Shelf Analytics (DSA) that monitors products across all channels in real-time: stock availability, competitive pricing, search rankings, review sentiment, and content completeness.

The breakthrough? These insights feed directly back into the system. If reviews mention a common concern, update product content and automatically redeploy it everywhere. This way this closed-loop approach transforms static data into a continuously optimizing system.

Why Brands Choose Brandquad

Native Integration – Built as one cohesive platform, not pieced together from acquisitions. No data delays, version conflicts, or integration headaches.

AI-Powered Automation – Machine learning features like Autolinker automatically match product data with retail listings, saving hundreds of manual hours.

Faster Implementation – Unified architecture means faster deployment and quicker ROI in weeks, not quarters.

Global Expertise – Based in Nice, France, Brandquad serves 70+ multinational brands across pharmaceuticals, FMCG, consumer electronics, and more.

The Results

Brands using Brandquad’s PXM platform achieve:

• 40-60% faster time-to-market for new products
• 30-50% reduction in returns from mismatched expectations
• 85% fewer product data errors
• Significant improvements in search rankings and digital shelf visibility
• Elimination of costly content inconsistencies

Looking Forward

As e-commerce evolves, PXM becomes essential for managing AI-generated content, hyper-personalization, sustainability transparency, and rapid commerce. Brandquad continues pioneering solutions that maintain leadership in PXM innovation.

Transform Your Product Experience

Brands winning in digital commerce deliver great product experiences. Consistent, accurate, optimized across every touchpoint.

Brandquad pioneered PXM by seeing this future first. Our platform transforms product data chaos into competitive advantage.

Ready to see the difference?

Book a demo to discover how Brandquad can transform your product experience strategy—or explore our DSA tools to optimize your digital shelf performance.