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Brandquad, a global developer of product experience ecosystems, is proud to announce the launch of Intrical— a cutting-edge Digital Asset Management […]

August 22, 2025
3 min read

A recent study by Forrester revealed a startling truth: companies that lead in customer experience outperform laggards by nearly 80%. In […]

June 23, 2025
6 min read
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AI PDP Optimization: Automating Digital Shelf Insights
Feature Highlight

In a recent article, we discussed why winning on the digital shelf is about more than just keywords. Success requires a […]

October 02, 2025
3 min read
Share of Search: E-commerce SEO is More Than Just Keywords
E-commerce Strategy

For years, the SEO playbook was simple: find the right keywords, place them on your page, and watch your traffic grow. […]

September 16, 2025
4 min read
DAM vs. Photobank: Managing Your Visual Content
Feature Highlight

Every business communication, whether with consumers, investors, or partners, relies on high-quality visual content. As your company grows, you accumulate terabytes […]

August 27, 2025
4 min read
The Digital Shelf Analytics Playbook for E-commerce Success
E-commerce Strategy

For decades, brands understood the physical shelf. You could walk into a store, see your product, check its price, and look […]

August 01, 2025
4 min read
Winning Q-Commerce: The Power of Location-Based Analytics
Feature Highlight

Your marketing campaign is driving demand for your product on delivery apps like Glovo, Wolt, and UberEats. But in the city’s […]

July 25, 2025
4 min read
AI-Powered Content Compliance: The Next Frontier in PXM
Feature Highlight

For years, content compliance has been treated as a back-office chore — a necessary but unglamorous part of digital shelf management. […]

July 11, 2025
5 min read
Generative Engine Optimization (GEO): A Guide to AI-Ready Product Content
E-commerce Strategy

Think about the last time you needed an answer to a complex question. Did you type a few keywords into a […]

July 04, 2025
5 min read
The Hidden Cost of Inconsistent Product Pages
E-commerce Strategy

A recent Baymard Institute study found that 49% of shoppers have abandoned a purchase during checkout due to a lack of […]

June 27, 2025
5 min read
A Practical Guide to AI Sentiment Analysis for Customer Reviews
Feature Highlight

In ecommerce, product ratings and reviews do more than reflect customer satisfaction — they shape it. They influence visibility, build trust, […]

June 09, 2025
4 min read
How to Choose the Right Price Tracking Tool
E-commerce Strategy

In today’s ecommerce landscape, pricing is dynamic, market conditions change fast, and consumer expectations are shaped in real time. It’s no […]

June 03, 2025
4 min read
Is SharePoint a Replacement for a DAM System? Here’s What You Should Know
Feature Highlight

Many businesses around the world still rely on Microsoft SharePoint for internal document storage and collaboration. Some continue to use it […]

May 28, 2025
4 min read
Structured Data, Smarter Insights: How AI Is Changing DSA
Feature Highlight

In digital shelf analytics (DSA), speed to insight is everything. But when your competitors’ data is messy, inconsistent, and spread across […]

May 22, 2025
4 min read
Occasion-Based Marketing in Digital Commerce
E-commerce Strategy

Strategy Meets Execution — Lessons from Mother’s Day 2025 in Germany Why Occasion-Based Promotions Deserve a Strategy In ecommerce, occasion-based campaigns […]

May 16, 2025
5 min read
Case Study: Effectiveness of FOMO in e-Commerce
E-commerce Strategy

What is FOMO and Why Do Brands Use It? Fear of Missing Out, commonly referred to as FOMO, is a psychological […]

August 22, 2024
6 min read
Why PXM is the Ultimate Game-Changer for E-Commerce Growth
E-commerce Strategy

In the fast-paced world of e-commerce, managing Product Detail Pages (PDPs) and ensuring product performance have become increasingly complex. The challenge […]

August 10, 2024
5 min read
ROI: Measuring the Impact of PXM Solution on your business
E-commerce Strategy

In today’s fast-paced digital landscape, businesses are leveraging Product Experience Management (PXM) solutions to enrich their product content and deliver exceptional […]

August 09, 2023
4 min read
Service hightlight – Perfect Digital Shelf Score Report
Feature Highlight

PDS provides the full picture of customers’ e-com activities, reveals weak product positions, helps promote new products, and offers numerous other […]

July 27, 2023
2 min read
PXM for Voice Commerce: Maximising Outcomes for E-commerce Brands
E-commerce Strategy

In the ever-evolving e-commerce space, voice commerce has emerged as a transformative trend, revolutionising the way consumers interact with brands and […]

July 18, 2023
3 min read
Feature Highlight : Autolinker
Feature Highlight

In the fast-paced world of product information management, every second counts. To streamline workflows and empower your teams, PXM (Product Experience […]

July 11, 2023
2 min read
Challenges of mobile commerce
E-commerce Strategy

Imagine a world where every interaction with your brand is just a tap away. Welcome to the future of online retail, […]

June 08, 2023
3 min read
The Rise of ECI : Why eCommerce Intelligence is the Future of Online Retail
E-commerce Strategy

In recent years, the growth of eCommerce has been staggering, and it shows no signs of slowing down. With more and […]

June 08, 2023
2 min read
How does PIM System Help Your Brand to Work with Retailers?
E-commerce Strategy

As a brand, you understand the importance of working with retailers to get your products in front of your target audience. […]

May 17, 2023
3 min read
How PXM Can Help Brands Personalise the Customer Experience with Ai?
E-commerce Strategy

In today’s online market, brands must constantly find ways to improve the customer experience to remain competitive. One way they can […]

April 28, 2023
2 min read
Be omnichannel with a PXM tool
E-commerce Strategy

For businesses, omnichannel has become imperative as consumers expect a seamless and personalised shopping experience. Omnichannel is a term used to […]

April 27, 2023
2 min read
What is qCommerce, the new trend in the eCommerce space?
E-commerce Strategy

The world of e-commerce has evolved rapidly. We have seen the rise of mobile commerce, social commerce, and now, qCommerce for […]

April 06, 2023
3 min read
How ecommerce intelligence tools can help you to track your prices to improve online performance?
E-commerce Strategy

Discover how ecommerce intelligence tools can help you to track your prices to improve online performance In today’s highly competitive ecommerce […]

March 21, 2023
2 min read
Feature Highlight – Location Based Analytics (LBA)
Feature Highlight

Location-based analytics in our digital shelf analytics tools refers to the process of analyzing data based on the geographic location of […]

March 14, 2023
2 min read
Feature Highlight – Multi-image comparison
Feature Highlight

By displaying high-quality product images from different angles, you can positively influence customers’ purchasing decisions. What is the Multi-Image Comparison feature […]

March 09, 2023
2 min read
Focus on Amazon Buy Box by Brandquad
Feature Highlight

What is Amazon Buy Box and how to optimise your performance on Amazon? Brands and sellers need to continuously monitor and […]

February 16, 2023
3 min read
Feature Highlight – Search
Feature Highlight

Monitoring product search results on retailers’ websites will allow you to quickly obtain data about the position of your products in […]

February 02, 2023
4 min read
Feature Highlight – KPI Dashboard
Feature Highlight

Automatic calculation and evaluation of KPI metrics will allow you to quickly obtain information about your company’s effectiveness in e-commerce in […]

January 26, 2023
3 min read
Feature Highlight – Assortment
Feature Highlight

Monitoring an online store’s assortment will allow you to quickly obtain data on the products presented on the virtual shelves of […]

January 24, 2023
4 min read
Feature Highlight – Prices
Feature Highlight

Monitoring prices on the virtual shelf will allow you to quickly obtain information on product prices so that you could make […]

January 17, 2023
3 min read
What is Share of Voice, why does it matter, and how do I measure it in ecommerce?
E-commerce Strategy

What is share of voice? Share of voice measures the percentage of media spending by a company compared to the total […]

January 12, 2023
3 min read
Keeping product returns as low as possible using PIM and PXM
E-commerce Strategy

Product returns are something that consistently haunts any retailer’s dreams, because they can decrease both revenue and overall customer trust, which […]

January 10, 2023
6 min read
Feature Highlight – Ratings & Reviews
Feature Highlight

Ratings are usually star rate between one and five, and reviews are linked to them as descriptions from the buyers about […]

December 15, 2022
4 min read
Feature Highlight – Availability
Feature Highlight

Availability module lets you check the health of your e-shelf by having an overview of your products out of stock rates. […]

December 08, 2022
4 min read
Feature Highlight – Promos
Feature Highlight

Know if your promotional strategies are working and compare it directly with your competitors across every retailer website. Markdowns and Promotions […]

November 29, 2022
4 min read
Brandquad’s ECI : A Digital Shelf Analytics Solution
E-commerce Strategy

  You might have heard of digital shelf analytics (DSA), ecommerce analytics or ecommerce intelligence tools, but what is it and […]

November 15, 2022
4 min read
What is digital asset management and what is a DAM?
E-commerce Strategy

What is digital asset management? Why it is important for your company? If you haven’t heard about Digital Asset Management or […]

October 27, 2022
3 min read
5 Must-Have Features for a PIM solution
Feature Highlight

Nowadays customers expect to get exciting and compelling shopping experiences. And they are willing to pay more than usual to get […]

October 18, 2022
2 min read
GDSN. What is it and why is it important?
E-commerce Strategy

What is GDSN? GDSN (Global Data Synchronization Network) is an internet-based network that enables trading partners to exchange product-identification data in […]

September 08, 2022
2 min read
Feature highlight: Banner Analytics
Feature Highlight

Knowing how your advertising dollars are performing in every retail channel and measuring Share of Voice is imperative to understanding your […]

July 18, 2022
3 min read
What is Product Experience Management or PXM?
E-commerce Strategy

Product Experience Management is critical for any brand that wants to sell their products online. If you want to create and […]

March 22, 2022
4 min read
What is the Product Content Lifecycle for ecommerce?
E-commerce Strategy

The digital shelf is like brick-and-mortar stores in that it is always changing.  The speed of change is much quicker on […]

February 23, 2022
6 min read
5 common challenges companies face when selling online
E-commerce Strategy

Winning market share on the e-shelf is quite complicated. The digital shelf is crowded with many brands and products and consumers […]

February 08, 2022
5 min read
Brandquad moves its headquarters to France
Brandquad News

Brandquad, the Russian developer of a digital platform for managing product data, entered the European market opening offices in the French […]

February 08, 2022
2 min read
3 strategic steps to win market share on the digital shelf
E-commerce Strategy

There is no doubt that with the rise of e-commerce, it has become harder for businesses to stand out. With so […]

February 08, 2022
3 min read
An introduction to Product Information Management (PIM)
E-commerce Strategy

Product information management is a core activity for any business that manufacturers and sells their products. The complexity of managing product […]

January 08, 2022
3 min read