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How PXM Can Help Brands Personalise the Customer Experience with Ai?

April 28, 2023
2 min read

In today’s online market, brands must constantly find ways to improve the customer experience to remain competitive. One way they can achieve this is by incorporating artificial intelligence (Ai) into their online sales process, particularly through Product Experience Management (PXM).

First, what is PXM?

PXM is a process that involves managing product data and content to create compelling shopping experiences. With PXM, eCommerce businesses can optimise their product information online, ensure accurate and complete product data, and provide attractive product content for the customer. PXM can play a crucial role in implementing AI in the online sales process to personalise the customer experience.

How is Ai integrated into the PXM process?

Integrating AI into the PXM process help brands can provide customers with a personalised experience. AI-based recommendation systems can analyse customer data to provide relevant and complementary product suggestions.

Use AI to personalise product descriptions, offers, and promotions based on customer preferences and online behaviour.

By personalising the shopping experience, brands not only offer more enjoyable and engaging experiences but also increase sales and customer loyalty.

Combining AI with PXM can help eCommerce businesses offer a unique and personalised shopping experience that sets them apart from the competition and offer attractive and consistent product experiences across all their sales channels. 

With AI to personalise the customer experience, businesses can create deeper and more lasting relationships with customers.

So, yes, AI and PXM are essential tools for businesses looking to improve their online sales experience. And from now on, we can take it a step further with the arrival of such Ai tools like Chat GPT, so let’s see how those tools impact PXM!

Check out our PXM tools or book a call with one of our digital shelf expert if you want more informations about it all.