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Be omnichannel with a PXM tool

April 27, 2023
2 min read

For businesses, omnichannel has become imperative as consumers expect a seamless and personalised shopping experience.

Omnichannel is a term used to describe a company’s ability to provide a consistent and unified shopping experience to its customers, regardless of the channel they use to interact with it (website, mobile app, social media, online store, etc.). 

However, providing an omnichannel shopping experience can be a challenge for brands, especially those with a wide variety of products and sales channels. That’s where a PXM (Product Experience Management) platform can help.

A PXM platform is a product data management tool that allows businesses to centralize, enrich, and distribute product information across all sales channels. By using a PXM platform, businesses can streamline their product data management process, avoid errors and inconsistencies, and ensure that product information is accurate and up-to-date.

So combining a PXM platform with an omnichannel strategy is a way for brands to offer a consistent shopping experience to their customers. 

Let see how it works:

  • Centralisation of product data: A PXM platform allows your brand to centralise all product information, including descriptions, images, prices, stocks, features, and attributes. You can also use templates to quickly create consistent product listings.
  • Enrichment of product data: Once product data is centralised, use a PXM platform to enrich product information with additional elements, such as videos or customer reviews.
  • Distribution of product data: Once product data is centralised and enriched, distribute it across all sales channels, including websites, mobile apps, social media, marketplaces, and physical stores.
  • Personalisation of shopping experience:  Offer a personalised shopping experience to your customers with consistent and comprehensive product information, regardless of the channel they use to interact with your brand.

At the end, a PXM platform can help businesses offer a consistent and personalised omnichannel shopping experience to their customers. By centralising, enriching, and distributing product data across all sales channels, businesses can offer a seamless and consistent shopping experience that meets customers’ expectations.

Get to know more about PXM tools by booking a demo with one of our Digital Shelf experts!