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The Rise of ECI : Why eCommerce Intelligence is the Future of Online Retail

June 08, 2023
2 min read

In recent years, the growth of eCommerce has been staggering, and it shows no signs of slowing down. With more and more retailers entering the digital space, it’s becoming increasingly challenging for businesses to stand out from the crowd and provide a seamless online shopping experience to their customers. That’s where Ecommerce Intelligence (ECI) comes in.

ECI refers to the use of data and analytics to gain insights into online customer behavior and preferences. By leveraging ECI tools and technologies, online retailers can better understand their customers’ needs, identify trends, and make data-driven decisions to improve their online offerings.

ECI helps online retailers streamline their operations and optimise their digital marketing efforts. By understanding customer behaviour and preferences, retailers can make informed decisions about their marketing strategies, such as which channels to invest in and what types of content to create.

In addition, ECI can also provide valuable insights into competitors’ strategies and market trends. By monitoring competitors’ pricing, promotions, and product offerings, retailers can identify gaps in the market and adjust their own strategies accordingly.

For retailers looking to implement ECI, it’s essential to have a robust data collection and analytics infrastructure in place. This may involve partnering with third-party providers or investing in in-house analytics teams and technologies.

By leveraging data and analytics to gain insights into customer behaviour and preferences, online retailers can provide a more personalised shopping experience, streamline their operations, and stay ahead of competitors. As eCommerce continues to evolve, ECI will undoubtedly play an increasingly critical role in the success of online retailers.

Tools such as Brandquad ECI give you a 360-degree view of your eCommerce performance, enabling you to identify opportunities for optimisation and data-driven decisions. Get to know more about our feature and book your demo with one of our digital shelf experts!