What is share of voice? Share of voice measures the percentage of media spending by a company compared to the total […]

Product returns are something that consistently haunts any retailer’s dreams, because they can decrease both revenue and overall customer trust, which […]

  You might have heard of digital shelf analytics (DSA), ecommerce analytics or ecommerce intelligence tools, but what is it and […]

What is digital asset management? Why it is important for your company? If you haven’t heard about Digital Asset Management or […]

What is GDSN? GDSN (Global Data Synchronization Network) is an internet-based network that enables trading partners to exchange product-identification data in […]

Product Experience Management is critical for any brand that wants to sell their products online. If you want to create and […]

The digital shelf is like brick-and-mortar stores in that it is always changing.  The speed of change is much quicker on […]

Winning market share on the e-shelf is quite complicated. The digital shelf is crowded with many brands and products and consumers […]

There is no doubt that with the rise of e-commerce, it has become harder for businesses to stand out. With so […]

Product information management is a core activity for any business that manufacturers and sells their products. The complexity of managing product […]